Friday, August 24, 2012

Forbes' Social Media Strategy Boosts Magazine


Last month, Forbes.com had a record 31.5 million unique visitors, as measured by Omniture. That was up from 18.5 million a year earlier. Our 1,000 knowledgeable writers — staff reporters, freelance journalists, authors, academics and topic experts — published nearly 8,000 posts, frequently 400 a day, across verticals like technology, investing, business, entrepreneurs and leadership.
Now, check out the newsstand numbers just above. In the first six months of this year, FORBES magazine single copy sales rose 4.3% from the same period a year earlier, according to the Audit Bureau of Circulations. By comparison, industry-wide magazine newsstand sales fells 9% in the same period and sales for publications in our direct competitive set dropped 15%.