Friday, August 17, 2012

Details on June ABC Figures; Preteen Titles Fastest Growing

June ABC figures reveal recovery in men's lifestyle magazines:
June's ABC figures also revealed that circulation of pre-teen magazines was the fastest growing in the consumer market, with a 537% year-on-year increase.
Moshi Monsters magazine led the way for the sector, which averaged a circulation of 227,958, a 34.1% increase for the sixth months since December.
The magazine experienced the biggest growth for the period except Virgin Media, which increased its circulation by 100,000 copies, all of which were paid for.
Free magazine Shortlist led the sector, ranking 10th overall in the highest circulating magazines following a 1% growth since June 2011...Men's Health reported a less than 1% decline, an improvement on its 10% year-on-year drop in December...Hearst's Cosmopolitan more than doubled its digital circulation, distributing 13,298 editions this period compared to 5,675 in December
Printed titles aimed at primary school children also experienced exponential growth of 183.9% since June 2011, helped by the launch of Club Penguin Magazine launched in February this year.
Women's interest magazines continue to dominate the industry, despite all taking a tumble since 2011,
Customer magazines continued to lead the consumer magazine sector, with five titles featured in the top 10 highest circulating publications.