Wednesday, July 25, 2012

Wired Named Top "Genius Brand"

Wired Takes Top "Genius Brand" Spot in Digital IQ Index Study:
There's been some movement in the rankings in the second annual Digital IQ Index study on the magazine industry from market research firm L2, which measures digital strategy execution among 80 magazine brands.
TIME, which last year ranked as the number-one brand executing across digital, social and mobile platforms, was knocked off the top spot by Wired, which this year was the only brand to achieve "Genius" status.