Thursday, July 26, 2012

Time's People.com Names First Mobile Editor


As mobile news editor, Orloff will focus on developing content as part of the mobile site's new "dayparting" strategy in which the content will be published based on how users are spending their time at different points in the day. Thus, the content will be optimized for morning commute, lunch-break, or planning an evening’s entertainment. The mobile site will include a new social-sharing tool to make it easier for users to share content by e-mail, SMS, Facebook and Twitter as well as integrated commenting across mobile, desktop and tablet devices.