http://www.mediapost.com/publications/article/178060/nbc-sports-illustrated-team-for-show.html?print
TV networks are turning into magazines and magazines are turning into TV
shows. The latest crossover in the latter category coming from Sports Illustrated in collaboration with
NBC Sports.
The two media brands are coming together to
create a show, “Sports Illustrated,” which will include feature segments,
original reporting and commentary from the magazine’s editorial staff.Sports Illustrated will cross-promote the show with print editorial features highlighting subjects from the TV series, along with additional content appearing on SI.com and NBCSports.com.
SI’s journey from print to TV mirrors the earlier migration of cable sports broadcaster ESPN from TV to print, with the launch of ESPN The Magazine in 1998. While still the dominant sports network on TV, ESPN lags SI in print somewhat, with a paid circ of around 2 million for ESPN The Magazine in the second half of last year, versus 2.8 million for SI, according to the Audit Bureau of Circulations.
