Friday, July 27, 2012

Magazine Industry Thriving in China


While print publishing’s had a tough time in the states and in many parts of the world over the past few years, the magazine industry in China is apparently booming.
China has become a huge market for luxury fashion, with consumers buying more than just clothes and accessories. According to a piece in the New York Times this past weekend, young Chinese women are spending huge chunks of their incomes on Chinese versions of Western fashion glossies such as Vogue, Harper’s Bazaar, Elle, etc. They’re obsessed. And Western publishing houses like Hearst are making bank.