There's a separation of perception and reality in our industry that needs to be cleared up. Most ad agencies and clients are unfairly bundling magazines with newspapers in the print category, and as a result, magazines are having a difficult time selling advertising. This, at a time when their readership is actually increasing among younger adults.
Tuesday, June 5, 2012
Why Magazines Deserve More Ad Revenue
http://adage.com/article/small-agency-diary/magazines-growing-ad-revenue-deserve/235168/
There's a separation of perception and reality in our industry that needs to be cleared up. Most ad agencies and clients are unfairly bundling magazines with newspapers in the print category, and as a result, magazines are having a difficult time selling advertising. This, at a time when their readership is actually increasing among younger adults.
There's a separation of perception and reality in our industry that needs to be cleared up. Most ad agencies and clients are unfairly bundling magazines with newspapers in the print category, and as a result, magazines are having a difficult time selling advertising. This, at a time when their readership is actually increasing among younger adults.
