Friday, June 1, 2012

List Rental Prices Fall


Worldata's List Price Index, released June 1, reveals that during Spring 2012, list rental prices have continued to drop, said Ray Tesi, SVP at Worldata.
According to the report, aggregated business database files, which typically get their information through web scraping and crowd sourcing, dropped substantially in b-to-c email list prices. Prices for databases and master files, which are sourced more traditionally from response and subscription lists, have also continued to fall.