Wednesday, May 16, 2012

Digital Challenges, But Traditional Still Tops

http://www.mediapost.com/publications/article/174522/digital-challenges-but-traditional-still-tops-wit.html Bolstered by political advertising, TV attracted the most ad dollars in early 2012, But Social is starting to steal the spotlight from Online Display, as Digital has clearly matured in campaigns. According to a new Strata quarterly survey of leading agencies, the advertising economy is positive and appears to be back to a new normal. Focus on print increased 217% over fourth quarter 2011.