http://www.mediapost.com/publications/article/175861/magazine-print-readership-declines-digital-grows.html
Consumer magazines’ print readership declined
over the last year, but the losses were partly offset by growth in digital
readership, according to GfK MRI, which recently released the second wave of
its revised Survey of The American Consumer, amended to include more questions
about digital reading.
In the period from September 2011-April 2012,
the total average print audience of 190 major titles tracked by GfK MRI came to
just over 1.2 billion, down 2.7% from 1.24 billion for the same period in 2011.
When print and digital editions are considered together, the figure sank 2.6%
from just under 1.25 billion to just under 1.22 billion.
