Cabela's New Avenues for Customer Engagement

http://www.retailonlineintegration.com/article/cabela-s-leverages-social-promotion-drive-customer-engagement-418921/1 

Cabela's, a cross-channel retailer of hunting, fishing and outdoor gear, launched a Facebook promotion in March around its TV show "Ultimate Adventures" and its Outdoor Adventures travel program. The promotion was designed to drive customer engagement.