Monday, April 30, 2012

U.S. Ad Spending Forecast Up 4.1%


http://www.btobonline.com/article/20120430/ADVERTISING14/304309993/warc-says-u-s-ad-spending-to-increase-4-1-this-year Warc says U.S. ad spending to increase 4.1% this year
U.S. ad spending will increase 4.1% this year over last year, according to marketing intelligence company Warc.
Next year, U.S. ad spending will slow to 3.3% growth, “when there will be no quadrennial boost from the presidential elections and the Olympics,” Warc said in a statement.