Thursday, April 12, 2012

Quad/Graphics/Wired Produce NFC Ad

Quad/Graphics, Wired pioneer high-tech magazine ad:
Quad/Graphics Inc.and Wired magazine said they have collaborated to produce the first mass-produced, "near field communication" U.S. magazine ad. Wired’s April issue features an ad with a near field communication (NFC) tag that launches a mobile site when tapped by an NFC-enabled Android smartphone.