Tuesday, March 13, 2012

2011 U.S. Ad Spending Up 0.8%

U.S. ad spending increased 0.8% in 2011: Advertising spending in the U.S. totaled $144.0 billion last year, an increase of 0.8% over the previous year, according to data released by Kantar Media. Ad spending declined in the fourth quarter, dipping 1.0%, Kantar said.