Concluding our five-year analysis of magazine advertising, we take a look at weekly and biweekly boxscores for 2007-2011 in min (see graph below). Only seven of the 30 mags that we track had an upward gain in ad sales for 2011. Three titles deserve recognition here: Bloomberg Businessweek, Autoweek and New York magazine (among top five with highest gains).
Weekly/Biweekly Five Year Report (2007-2011) Top 5 by Highest Gains in 2011 vs. 2010 | |||||||||
2011 | 2010 | 2009 | 2008 | 2007 | |||||
BLOOMBERG BUSINESS WEEK | 1,536.71 | 18.95 | 1,291.94 | 4.16 | 1,240.38 | -34.03 | 1,880.32 | -16.24 | 2,244.80 |
AUTOWEEK | 1,005.48 | 18.64 | 847.47 | 8.95 | 777.87 | -32.78 | 1157.26 | -8.36 | 1,262.80 |
NEW YORK MAGAZINE | 2,607.95 | 5.46 | 2,473.01 | 8.64 | 2,276.43 | -27.35 | 3,133.43 | -6.27 | 3,343.05 |
TV GUIDE | 683.01 | 3.29 | 661.27 | -9.16 | 727.92 | -24.16 | 959.86 | -15.76 | 1,139.44 |
NATIONAL ENQUIRER | 811.49 | 2.53 | 791.48 | -4.00 | 824.46 | 1.77 | 810.15 | -10.27 | 902.86 |
US WEEKLY | 1,726.38 | 1.75 | 1,696.62 | -0.93 | 1,712.47 | -4.39 | 1,791.12 | -8.18 | 1,950.74 |
