Thursday, February 16, 2012

6 B-toB Marketers on 2012 Outlook


If the contributions by the following six audience developers are any indication, 2012 is going to be a breakout year for publishers.  Paid print and digital content bundles will be a key focus, as will HTML5 and e-commerce partnerships. In b-to-b, BPA’s new rules for auditing digital distribution could have profound effects on overall circulation growth for that market.