Thursday, January 12, 2012

Some Exceptions to Tough Q3 for Magazine Ad Pages

http://www.medialifemagazine.com/artman2/publish/Magazines_22/Among-magazines-haves-are-doing-well.asp
Magazine advertising revenue and ad pages fell in the third quarter, but, as reported by MagazineRadar, some categories had healthy growth (the most recent data for these titles are for Q3; Q4 total magazine ad revenue and pages declined as well).  Hispanic magazines saw the biggest gains in ad pages, up 23.3%; Siempre Mujer jumped by 31.5%.  Ad pages for luxury magazines brands jumped by 6%: Departures was up by 43.3%, Architectural Digest by 9.1%, W by 5.6% and Power & Motoryacht by 24.9%.  In the fourth quarter (data were available for Q4 for this group), at least two titles focusing on mature readers prospered; ad pages for AARP the Magazine grew 84.7% and for Reader's Digest Large Edition rose 117.8%.