Thursday, January 19, 2012

Online Spending Up 23% in 2011

http://adage.com/article/mediaworks/emarketer-online-ad-spending-pass-print-time/232221/
Advertising spending on line grew to $32.03 billion in 2011, up 23%.  eMarketer forecasts online ads will rise an additional 23.3%, to $39.5 billion, in 2012.  The group is predicting that print ad expenditures in magazines will increase from $15.3 billion in 2011 to $15.4 billion in 2012.  Total printed ads are forecast to decline, however, because of the decrease in newspaper advertising, from $36 billion in 2011 to $33.8 billion in 2012.