Most fashion magazines increased ad pages in their important March issues again this year, showing some strength in an uncertain economy.
Vogue's March issue includes 443 ad pages, nearly 4% above the year-ago level, the magazine said today. That's on top of a gain of 50 pages, or 13%, last March, according to Susan Plagemann, Vogue's VP-publisher since January 2010. "That's significant for us," Ms. Plagemann said. "We also beat our five-year average by 4.5%."
