The Publishers’ Information Bureau announced that, based on rate card estimates, advertising expenditures for the second quarter were $5.2 billion, a 5.7% jump as compared to the same period last year. Ads featured in the titles tracked by PIB grew 0.8% to 43,000. 130 magazines reported increases. Ad spending by automakers rose 28%; ad pages jumped 41%. Food Network magazine gained the most, with ad sales up over 800% and ad pages more than doubling.
