MagnaGlobal has revised its global ad spending forecast to 4.7% growth this year, down from an earlier projection of 5.2% growth. The restatement, to a total $427 billion, is due to softening in some markets during the second half of the year.
Next year, global ad spending is projected to grow by 5.0% to $449 billion, down from projected 6.5% growth, according to the forecast.
