Consumers Still Like Direct Mail
A study conducted by Epsilon found that 50% of U.S. consumers prefer direct mail to email and 75% say they get more email than they can read. 60% of the 2,226 consumers in the survey said they enjoy checking their physical mailboxes, a phenomenon the Consumer Channel Preference Study refers to as an “emotional connection” consumers have to their postal mail.
Separately, The American Catalog Mailer Association published the following statement: “We estimate the catalog industry paid $3.6 billion in postage, generating more than $1 billion of fixed-cost coverage above what it cost the USPS to deliver the catalogs...” “..half of America buys from catalogs.”
