Monday, November 21, 2011

Two Sides' seminar reveals that "print is the new cool": Two Sides Autumn Seminar reaffirms the popularity of print as an essential medium for media planners with leading media players citing print as being "the new cool" and having a unique appeal compared to digital media.Held at Stationers' Hall in London on 7 November the Autumn Seminar entitled: "Why print has a key role to play in the integrated future of marketing" included influential brand owners and media decision makers.Leading figures from the print and paper industries and other members o